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How much did the iPhone 15 Pro Max cost at launch?
256 GB, US launch price
💡 Apple's top model with titanium frame. Mainstream smartphones cost a few hundred euros.
Answer
€1,109
€1,109 · Retail price · 2023
Estimated material costs are about a third of the retail price – the rest is development, software, marketing and margin.
US$1,199, converted at the 2023 rate.
Source: Apple, September 2023
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